Research the company
There are various avenues you can use to conduct research on the potential employer.
Visit the company website
In the modern day, a company without a website almost doesn't exist. A website is much more than an avenue to sell your products or services to your customers, it is an opportunity to inform others of exactly what you do, who you are, where you came from, and much more.
You can find almost anything out about an employer using their website and search engines, so make sure you take advantage of this.
Find articles on the web
The internet is literally covered in news articles, press releases, blog entries and much more. Much of this media is related to businesses - whether for good or for bad.
For example, there are hundreds of articles discussing the the merger between food companies mergers and acquisitions - typing ' northern foods greencore' into any popular search engine will give you page after page of results. Go on, try it for yourself.
Don't miss out on an opportunity to get up to speed about what the press are saying about your potential employer. Blogging sites are a great place for you to get not only press opinion, but also wider public comments on the company.
Find employers and employees on LinkedIn
Use the advanced search facilities on LinkedIn to find out the background of your interviewer, and anyone else in the business. LinkedIn users often create a public profile which can be visited from outside any network. If you're not sure about using LinkedIn or what it can offer to you - visit our Networking page. Here you will find information about using LinkedIn and also Twitter.