Featured vacancies:

Packaging Technologist, Food, 3-month FTC
, London
, £300
 - £350
per annum
Health & Safety Officer, Food Manufacturing
, North Yorkshire
, £30000
 - £35000
per annum
Account Executive, Food Manufacturing
, Cambridgeshire
, £25000
 - £31000
per annum
 + Bonus & great package
Innovation & Technical Lead
, Hertfordshire
, £65000
 - £85000
per annum
 + Package
Process Technologist, Food Manufacturing
, Norfolk
, £30000
 - £35000
per annum
Senior Process Technologist, Food Manufacturing
, Cornwall
, £35000
 - £40000
per annum
Burts Buys Savoury and Sweet

Burts Buys Savoury and Sweet

Burts Potato Chips has announced a deal to purchase popcorn and snacks firm Savoury & Sweet.

This is the first ever acquisition for Burts, a company which was founded in 1997, and the price has not been disclosed.

New product range

The idea behind the acquisition is apparently to allow Burts to bring more range into their portfolio, adding healthier snacking products which provide an alternative to the usual sugar, salt, and fat-rich versions.

Savoury & Sweet are based in Leicester and produce their own brand of popcorn and healthy snacks. They also provide own-label snacks for a range of UK-based retailers.

Burts’ Managing Director, David Nairn, is pleased with his company’s growth – but wants to see it continue. He said, “The Burts business has grown significantly over the last five years, from £11.4M in 2013 to an anticipated £37M – post-acquisition – for 2017. Whilst impressive, our ambition is to drive the business to over £100M in the next five years to become the UK’s biggest player within premium snacking. While organic growth of our existing operation in Plymouth is a big part of this and anticipated to reach £70M, acquisitions of like-minded and complementary businesses will help us accelerate our expansion.”

The acquisition is not the only investment that management has been making back into the company. Over £12 million has been poured into Burts over the last five years, bringing their capacity to over 200t per week and providing food jobs to 168 people so far. That figure will rise with the addition of their new premises.

Acquiring the brand

“To realise our ambitions, it was clear that we needed to expand not only our capacity but also diversify our product portfolio with new technologies and innovations,” said Nairn. “Our wish was to achieve this within Burts and extend our own capabilities rather than look at the co-packing arrangements that some of our competitors have used. We therefore needed to identify high-quality existing businesses with a similar ethos of quality as us, but which could offer different snacking expertise and format technology. Savoury & Sweet fulfils both of these aims.”

The acquisition includes the Savoury & Sweet production facility in Leicester, which has 99 people employed from food management roles to working on the factory floor. All employees at that site will be keeping their jobs, with the business simply rebranded as Burts Snacks. Office and warehouse facilities are also held within the same site.

After this, the next aim for Burts is to get their ‘Better for You’ business to £30 million. This will create more jobs in their various sites, and will hopefully allow them to triple their production after they have invested in additional lines in their existing plants. This will take place largely at the Leicester factory, with the original Plymouth factory remaining focused on the Burt’s Potato Chips brand.

“This is an exciting time for Burts,” Nairn added. “NPD is high on our agenda and we are looking forward to bringing new and exciting innovation that will challenge the current UK snack market.”

It looks like great times are ahead for the brand, with this new purchase being the first step in their plan for national domination. They are already approaching household name status, and it should not take much of a push to get there – particularly with this new addition allowing them to hit more product lines and interest more new customers.

They are a great example of a company knowing when to invest and when to hold back: growth can be too fast, as well as too slow.

About this article

Read time


Latest news

Supply Chain jobs
Supply chain jobs come in all shapes and sizes. We recruit for roles within the Supply Chain function from junior management roles to board level positions. Are you an experienced supply chain specialist looking for an exciting and rewarding career in the food industry? The food industry is a sector with many exciting opportunities for...
sales and marketing jobs light bulbs
The food industry is a fast-paced, constantly evolving sector, which means that working in sales and marketing jobs in this field are incredibly rewarding. The challenging environment allows you to thrive and learn something new every day and the knowledge gained in this sector can be invaluable for your future career. If you’re looking for...
Food inflation below 10% - lady shopping
It’s an exciting time for food industry professionals in the UK The latest news from the British food sector is that there has been an increase in the number of food manufacturing jobs available in the last year. 2023 has been an especially big year for growth and innovation that will shape the future of...
Food finance jobs
Looking at food finance jobs are an excellent choice of career for anyone looking for a job that holds potential to grow and evolve. From major manufacturers to small-scale food producers, there’s a lot of exciting opportunities to explore. The food industry is booming, with sales in the UK reaching record highs in recent years....
Hotel Chocolat founders have agreed a takeover with Mars. Mars will take over the business and have agreed to keep production in the UK. The founders are set to make £280m after an agreed take over of £534m. After the deal was announce shares increased by 160%. Mars currently employs over 140,000 people around the...
Engineering jobs - workers working in a factory
Engineering jobs in the FMCG world are certainly a great option for those that like to fix broken things or think strategically on how they can improve on a process within a manufacturing environment. As an Engineer, within either the FMCG or food industry, you have a unique opportunity to make an impact on the...
Chef jobs are exciting Chef placing food on a plate
Chef jobs in food manufacturing are exciting opportunities! Are you currently looking for Chef Jobs and what opportunities are out there? Joining the food manufacturing industry could be the opportunity you have been waiting for! There is a vast array of Chef jobs you could be interested in. A great industry to move into the...
Food inflation below 10% - lady shopping
Food inflation has finally dropped under the 10% mark for the first time in over a year! This is good news for all Food Businesses and Consumers. This significant dip is a major milestone in the journey towards sustainable economic growth and food security for the UK. Every retailer included in the Kantar report saw...
interviewing for NPD and development jobs
Are you currently interviewing for NPD jobs or Food Development Jobs? Are you on the lookout for a job that challenges, excites and motivates you? There are so many reasons to consider being part of an NPD team. But the main recurring theme with anyone we speak to is that it isn’t just a job;...

Get in touch