Featured vacancies:

HR Manager - part time
, Cornwall
, £33000
 - £35000
per annum
Site Technical Manager
, Somerset
, £60000
 - £65000
per annum
Process Technologist, food manufacturing
, Norfolk
, £20000
 - £32000
per annum
Operations Manager
, Devon
, £45000
 - £55000
per annum
Foodservice National Account Executive
, Midlands
, £30000
 - £35000
per annum
 + Car or allowance, bonus & benefits (OTE £48K)
Graduate Food Technologist
, London
, £28000
 - £30000
per annum
Aldi Launches Upmarket Food Range

Aldi Launches Upmarket Food Range

Aldi have launched an upmarket food range to compete with leading brands such as Marks and Spencer and Waitrose.

The line of luxury items and hampers has come out to coincide with the festive season.

New Luxury Range

The 2016 festive season will be rounded out by the new luxury range, which includes food hampers. Aldi will be selling the Specially Selected range both online and in stores, and it is a limited edition.Christmas star shaped biscuits with Orange, Nuts and pine cones

Each of the hampers is filled with products which are selected from specialist producers and artisan suppliers, most of them based in the UK.

The premium hamper range is a step above, and will allow customers to choose from 5 products. The Chocolate Lovers’ Hamper is one of the lower priced hampers at £19.94. Right up at the other end of the scale, at a price that normal Aldi customers might not expect, is The Exquisite Hamper at £98.37.

So what’s in it that makes it so expensive? The Exquisite Hamper includes a bottle of luxury wine, a Christmas pudding, truffles, a bottle of champagne, luxury biscuits, and some top-quality chocolate.

While it may seem expensive, it is still greatly reduced in price compared to similar ranges on sale elsewhere. The Fortnum and Mason signature hamper, for example, is available at a price of £151.63 more.

Some of the items on sale on an individual basis in the Aldi range include Exquisite Mince Pies and a selection of luxury truffles. These will set you back just £2.99 for the pies and £4.99 for the truffles. If you are looking for a jewelled Christmas pie, then you can also get one in this range, at a price of £14.99.

A Step Up

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “With Christmas being a magical time of indulging loved ones with the finest foods, wines and gifts, amazing quality needn’t cost a fortune. We believe that everyone should be able to afford the very best, which is why we simply refuse to be beaten on price, especially at Christmas when the average household shopping bill can exceed £794.39, with gifts making up a spend of £473.46 per family.”

Aldi are certainly taking a step up in their ranges with this new addition. However, there have been signs of lower-cost supermarkets moving in this direction for some time. Lidl recently made headlines when they began selling the cheapest lobster in Britain at just £2.99. That’s certainly the kind of bargain that could make luxury fare more accessible for low income households.

So how do they get their prices so low compared to other brands? It starts with new product development, where specialists look at the cheapest possible ways of producing new items. Once a range has been designed, there can be further price costs in areas such as packaging and storage. The best way to save money is to have the least packaging and the simplest design, as this does not then require specialist set-ups in processing factories.

Next, it’s a case of chasing down the cheapest deals in the supply chain. If one supplier can provide lower priced lobsters, then of course they will be the first choice. Quality may come second to this specification, so long as the food is fit for consumption and of a good enough size.

Some shops may also choose to take a loss at certain times. If the supermarket can make a loss on the sales of one item, but use it to entice new customers into the shop, they may see an increased profit overall.

About this article

Read time


Latest news

Supply Chain jobs
Supply chain jobs come in all shapes and sizes. We recruit for roles within the Supply Chain function from junior management roles to board level positions. Are you an experienced supply chain specialist looking for an exciting and rewarding career in the food industry? The food industry is a sector with many exciting opportunities for...
sales and marketing jobs light bulbs
The food industry is a fast-paced, constantly evolving sector, which means that working in sales and marketing jobs in this field are incredibly rewarding. The challenging environment allows you to thrive and learn something new every day and the knowledge gained in this sector can be invaluable for your future career. If you’re looking for...
Food inflation below 10% - lady shopping
It’s an exciting time for food industry professionals in the UK The latest news from the British food sector is that there has been an increase in the number of food manufacturing jobs available in the last year. 2023 has been an especially big year for growth and innovation that will shape the future of...
Food finance jobs
Looking at food finance jobs are an excellent choice of career for anyone looking for a job that holds potential to grow and evolve. From major manufacturers to small-scale food producers, there’s a lot of exciting opportunities to explore. The food industry is booming, with sales in the UK reaching record highs in recent years....
Hotel Chocolat founders have agreed a takeover with Mars. Mars will take over the business and have agreed to keep production in the UK. The founders are set to make £280m after an agreed take over of £534m. After the deal was announce shares increased by 160%. Mars currently employs over 140,000 people around the...
Engineering jobs - workers working in a factory
Engineering jobs in the FMCG world are certainly a great option for those that like to fix broken things or think strategically on how they can improve on a process within a manufacturing environment. As an Engineer, within either the FMCG or food industry, you have a unique opportunity to make an impact on the...
Chef jobs are exciting Chef placing food on a plate
Chef jobs in food manufacturing are exciting opportunities! Are you currently looking for Chef Jobs and what opportunities are out there? Joining the food manufacturing industry could be the opportunity you have been waiting for! There is a vast array of Chef jobs you could be interested in. A great industry to move into the...
Food inflation below 10% - lady shopping
Food inflation has finally dropped under the 10% mark for the first time in over a year! This is good news for all Food Businesses and Consumers. This significant dip is a major milestone in the journey towards sustainable economic growth and food security for the UK. Every retailer included in the Kantar report saw...
interviewing for NPD and development jobs
Are you currently interviewing for NPD jobs or Food Development Jobs? Are you on the lookout for a job that challenges, excites and motivates you? There are so many reasons to consider being part of an NPD team. But the main recurring theme with anyone we speak to is that it isn’t just a job;...

Get in touch